Some rides are about the road. Others are about the reason behind it.
A group gets together. A route gets planned. A cause pulls everyone in. Suddenly a few miles mean a lot more.
We back riders, clubs, riding groups and event organizers whose rides have a purpose, from charity motorcycle rides and benefit runs to club fundraisers and community journeys.
A motorcycle gets you somewhere. A cause gives you a reason to go.
Across the US, riders fill parking lots and back roads to raise money, raise awareness and show up for each other. Where a ride is a genuine fit for us, we want to stand beside it.
Running a charity ride, a club event or a group run for a cause? Tell us what you're building. The story behind the ride is what matters.
Not every ride has the same purpose.
Whatever yours, is, we want to hear it.
Every ride deserves room to breathe. Follow the people, the road and the cause through honest field notes from the Leatherick community.
A new gathering, built from scratch. Red Slayers MC France, a French biker association, set out to create Red Family Week: a full weekend of concerts, runs, expos and stands in Perpignan, made for the riding community. Every big gathering starts with a club's idea
Then came a message. The club wrote to us on Instagram, looking for partners who live and breathe biker culture. They asked for products and prizes for their raffle and activities. No pitch deck. Just riders asking riders.
We gave them the podium. We sponsored the winners' prizes, and the top prize carried our name for the whole room to see. Clubs, friends and first-time riders filled the weekend with music, runs and stands. Prizes worth riding for
A name riders remember. We stood beside the club, on the stage and in the photos riders shared long after. That's how a brand becomes part of a community. Seen where riders gather.
A ride with a cause. The organizers planned a charity ride in Germany with one promise: every sale on the day goes to charity. The cause comes first. The ride follows
We sent the leather. The organizers asked a few brands for free products, such as leather vests and jackets, to offer riders. We donated, so riders could take home real leather while the money went to a good cause. Gear that gives twice.
Sold to riders, for a reason. The products were sold at the ride, and everything raised went to charity. Every purchase is a donation.
Shared far beyond the ride. Posters, banners and social posts on the organizers' Instagram carried the story to the wider riding community. The story keeps travelling.
A partnership is more than a logo on a banner. It's a real connection between the cause, the riders and the brand.
Depending on the ride, we may offer products, merchandise, funding or event support, so your ride looks the part, reaches more people and stays with riders long after the engines stop.
The right support can help a ride look the part, reach more people and create something riders remember long after the engines stop.
A charity ride isn't a club rally, and a cross-country fundraiser isn't a local poker run. So no two partnerships look alike. Depending on the ride, we may offer:
Made for the people who make the ride happen. Leather jackets, biker vests, gloves and riding apparel, with custom options for clubs and groups: names, numbers, patches and other personal details.
PRODUCT SUPPORT ↗When the project needs more than gear. For selected charity motorcycle rides, events and community projects, we may consider funding as part of a wider partnership. Tell us what you're planning and what it needs.
EVENT SUPPORT ↗Give the ride its own identity. Custom merchandise helps riders remember the day and keeps your group's name on the road after the event is over.
COMMUNITY ASSETS ↗Be part of the moment. Rallies, charity rides and fundraisers are where communities gather. Where there's a real chance to connect with riders and support the event, we may show up in person.
ON THE GROUND ↗We're not after a pitch. We want to know who's on the bikes, why this ride matters to them, and what happens when the engines stop and the cause begins. A real person on our team reads every application.
It's how we back riders, clubs, nonprofits and organizers whose rides have a purpose, from charity motorcycle rides to club events and community runs.
Yes. Share your ride, your cause and the kind of support you're looking for.
Yes. Clubs, riding groups and organized communities can apply. We also offer custom vests and apparel with group details such as names, numbers and patch
Yes. Charity and fundraising rides can apply. Include the cause, the event, the riders, the location, the date and the support you need.
We back selected charity rides, rallies and community gatherings. Each application is reviewed on its own.
Depending on the ride: rider gear, branded merchandise, funding or event presence.
Selected partnerships may include leather jackets, vests, gloves and other riding apparel, with custom options for riders and groups.
Yes. Our custom builder lets riders personalize leather finish, names, numbers, patch placement, hardware and lining.
For selected charity rides, events and community projects, funding may be considered. It depends on the ride.
Yes. The program already includes rides in France and Germany.
Complete the form on this page. It takes about four minutes, and a real person replies within two weeks.
Whatever the destination, every meaningful ride starts with a reason. If you're planning a ride for a cause, bringing your motorcycle community together or creating an event worth remembering, Leatherick wants to hear about it. Tell us the story.
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